Oct 29

Contagious Insight / 

Xbox chose the perfect entertainment brands as partners. Sesame Street and Nat Geo are well-trusted, iconic brands that are educational enough to please parents but popular and fun enough to appeal to kids. We recently wrote a trend on augmented content, which details how brands can enhance traditional TV viewing and Xbox’s work is an excellent example of a brand doing something innovative to really improve the viewer’s experience.

As research we reported on last month showed, television is still a major player when it comes to entertaining children, so Xbox had the right idea to use this medium to appeal to new customers. While Nintendo appears to have conquered the family and children demographic in the gaming world, these new project will make parents shopping for Christmas presents see the Xbox with fresh eyes. Xbox has collaborated with the writers of popular TV shows so that the high quality of the entertainment remains the same, while parents will be happy to see their little ones jumping about, rather than sinking deeper into the couch.

This story originally appeared on Contagious Feed.

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